Y2S2 → HOLY RAVIOLI
This 6-week university branding project was centered around the theme of food and memory. The brief challenged us to reflect on a personal food memory and transform it into a fully realised brand.
Holy Ravioli is inspired by my childhood experiences of eating handmade Maltese ravioli prepared by my grandparents. Their passion, tradition, and culture shaped not only the dishes but the warm, authentic experience that came with them. This memory became the foundation for a high-end restaurant brand that pays homage to Maltese heritage through food, design, and storytelling.
The project involved developing a full visual identity system including a logo, logomark, colour palette, brand applications, and campaign mockups.
Full process documentation here.
View the full campaign below.
Y1S2 → Beyond The Valley
As part of a six-week university project, we were tasked with rebranding an existing event genre. I chose Beyond the Valley, a popular multi-day music and arts festival. The aim was to refresh its identity while preserving its energetic spirit and cultural relevance.
The project involved developing a bold visual direction through a custom logo, dynamic colour palette, and expressive branded applications. The final outcome included a brand guidelines book that ensures consistency across platforms and reflects the festival’s immersive and forward-thinking atmosphere.
This campaign demonstrates strategic and creative brand development tailored to a live event experience.
View some applications below, and the full brand book here.